Where did Jamie Oliver come From?
[easyazon-image-link asin=”1401310478″ alt=”Jamie’s Food Revolution: Rediscover How to Cook Simple, Delicious, Affordable Meals” src=”http://ecx.images-amazon.com/images/I/614JYr0BoQL._SL75_.jpg” align=”none” width=”57″ height=”75″] Jamie Oliver is one of the most popular chef’s in the world. His influence extends far beyond the kitchen. Oliver has become a popular author, television host, and also a powerful spokesperson for healthy food. [easyazon-link asin=”0718154762″]Jamie Oliver[/easyazon-link] has been instrumental in providing disadvantaged youths with experience and opportunities in the restaurant industry not only in England, but also in many places around the world.
The Jamie Oliver Appeal
All of this success begs the question: Why has [easyazon-link asin=”0718154762″]Jamie Oliver[/easyazon-link] become so popular? Certainly he is a great chef, but there are many good chefs who never get a TV show or achieve the popularity that Oliver has achieved. It is important to understand who Oliver is in order to understand his mass appeal.
Jamie Oliver: Early Years
[easyazon-link asin=”0718154762″]Jamie Oliver[/easyazon-link] was born in Essex, England. As a young man he worked in his parents restaurant. After graduating Westminster College he went to work as a Pastry Chef. Oliver then switched jobs and began working at the River Café in London. It was while he was working at the River Café that he was noticed. At the time he was a sous chef and he was offered the opportunity to write a cookbook.
James Oliver’s First Big Break
Jamie Oliver’s first taste of fame came with his TV show The Naked Chef. This was an incredibly popular show. It showed Oliver making simple yet great tasting food that was also healthy. Oliver was a natural on camera and had a wining personality.
The Fifteen Foundation: Jamie Oliver Gives Back
Jamie Oliver continued to have great success with his television shows and his cookbooks, all the while continuing his commitment to charity. In 2002 he created the Fifteen Foundation. This foundation looked to provide opportunities to disadvantaged youths and teach them about the restaurant industry.
Feed Me Better Campaign: Jamie Oliver Becomes Political
The biggest role was still to come. Jamie Oliver then turned his attention towards school food programs. His first campaign was known as “Feed me Better”. This was aimed at improving the food that British school children were being fed. This was a very popular campaign that led to political pressure to change the menus and won the support of the public.
Jamie Oliver Improves English School Food
A television show was aired that showed Oliver trying to change the typical English school menu. The show, called Jamie’s School Dinners, was so successful that it led to a national outcry. During the show Oliver showed the students what actually went into the fast food that they were eating. Oliver also helped the kitchen staff, showing them how it was possible to cook healthy food for a huge number of people. The British government went so far as to implement changes and banned certain fast foods from schools.
Jamie Oliver Travels Abroad
Jamie Oliver then turned his attention to healthy food issues in the United States. His show Jamie Oliver’s Food Revolution garnered national attention and received tremendous public support. He was seen showing school administrators how to produce healthy, affordable and great tasting food.Natural
Appeal and Worldwide Acclaim
All of these accomplishments, combined with his natural ease in front of the camera, have led to Jamie Oliver being one of the most popular celebrity chefs in the world. He talks to his audience as equals. He makes great food that does not cost an enormous amount of money. He also is someone who shows people how to cook healthy food, and he has been instrumental in actually changing the establishment and the way in which children are fed.
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